Existing self-help apps overwhelm users with hours-long courses. 10-minute focused lessons on single concepts (e.g. "second-order thinking") would fit better into daily routines.
Produce audio lessons with actionable exercises, distributed through existing platforms like MindTRX's API.
Sell as $5-$10 premium add-ons within partner apps.
MVP: Three pilot lessons sold via Gumroad to test demand.
Risk: Crowded market with low differentiation.