Consumers want luxury goods at accessible prices but struggle to verify quality claims and avoid counterfeits.
Create a certification program where brands undergo material and manufacturing audits to earn trust marks. Include blockchain-based provenance tracking.
Revenue comes from certification fees to brands and premium features for shoppers (alerts when certified items go on sale).
Start with a few key categories like leather goods and cashmere, partnering with ethical manufacturers.
Risk: Established luxury brands may resist transparency that challenges their pricing power.