Online clothing shoppers frequently return items due to poor fit, creating logistical nightmares for retailers and frustration for customers.
Build an API or plugin that combines user body measurements with brand-specific sizing data to predict fit accuracy before purchase.
Fashion retailers would pay to integrate this to reduce returns and increase conversion rates.
Start by focusing on a specific clothing category (like jeans) with a few partner brands.
The biggest risk is getting enough brand-specific sizing data to make accurate predictions.