Brands want to reach gamers but struggle to do so authentically. Game mods let them add value rather than interrupt gameplay.
Create a marketplace connecting brands with mod developers. Offer templates, compliance checks, and distribution to mod platforms.
Game studios and marketing departments pay for access to engaged gaming communities. Charge per install or as a subscription for ongoing campaigns.
Start small: manually match 3-5 brands with modders creating simple cosmetic items. Expand to automated tools later.
Risk: Game companies may restrict commercial modding. Focus initially on games with open mod policies.