MacBook users lack the creative video call features available on iPhones, like the Duo effect that splits the screen between two feeds.
Build a lightweight Mac app that integrates with popular video call platforms, enabling users to apply effects like Duo during calls.
Charge users directly for the app or offer a freemium model with premium effects.
The MVP could support Zoom and Teams, with basic effects like Duo and background blur.
The risk is competition from native features being added to macOS.