Keeping track of competitors' moves across websites, social media, and marketing channels is time-consuming and often incomplete.
Build a SaaS dashboard that aggregates key competitor activities from public sources, including website changes, pricing updates, and social media activity.
Startups and small businesses would pay for comprehensive competitor insights to inform their strategies.
Start with a simple dashboard showing basic website changes. Gradually add more data sources and analysis features.
The biggest risk is maintaining accurate data collection as competitors change their online presence.