Creatives and marketers are exploring confusion as a way to engage users. Build an app that uses puzzles, riddles, or unexpected interactions to captivate users. Monetize through premium content or ads. Start with a simple puzzle generator. The biggest risk is users finding the app frustrating rather than engaging.
engagementdesignmarketing
Confusion-driven engagement app
Build an app that uses confusion to drive user engagement. Target creatives and marketers.
Why now
Confusion as a design principle is gaining attention for its engagement potential.
- Who for
- Creatives, marketers
- Business model
- Ads, premium content
- Effort
- A few weeks
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