Technical founders often treat marketing as an afterthought because existing tools don't speak their language. A platform with Git-like versioning, CI/CD-style workflows, and engineering metrics would resonate.
Build a dashboard where campaigns can be branched, tested, and rolled back like code. Include observability for funnel metrics.
Startups selling to developers would pay for higher conversion rates and team alignment.
Start with basic A/B testing and version control for landing pages.
Challenge is educating non-technical marketers on these paradigms.