Independent restaurants lack the resources to build custom apps like McDonald's. They lose customers to chains with slick mobile ordering.
A white-label app template with loyalty points, coupons, and delivery integration. Restaurants customize colors and menu, deploy their own branded app.
Owners pay monthly for customer retention tools they can't build in-house. Charge per location or revenue-share on orders.
Start with basic menu/ordering, then add coupons and points. Use existing POS integrations to minimize setup.
Risk: Chains have massive marketing budgets; need viral local growth.