High-quality physics simulation has been exclusive to big studios due to cost and complexity. Independent animators struggle with clunky or oversimplified alternatives.
Adapt existing open-source physics engines into an artist-friendly interface with presets for common effects (cloth, fluids, destruction). Optimize for real-time feedback on modest hardware.
Target indie game studios and freelance animators with a one-time purchase or affordable subscription. Offer specialized plugins for popular animation software.
Begin with a standalone app focused on a single simulation type (e.g., cloth). Expand based on user feedback.
Main challenge is competing against free tools, so emphasize ease-of-use and professional results.