Smart TVs collect viewing habits, voice data, and even ambient room audio without clear user consent. Current solutions require technical skills or don't cover all data leaks.
Create a plug-and-play network device that blocks all telemetry while allowing legitimate streaming. Think Pi-hole specifically optimized for TV traffic patterns.
Privacy-focused consumers would pay a premium for hardware/software that visibly stops tracking. Partner with VPN services for bundled offerings.
MVP could be a Raspberry Pi image with preconfigured rules for major TV brands. Validate with network traffic analysis screenshots.
Risk is TV manufacturers breaking functionality when they detect blocking, requiring constant maintenance.