Stores struggle to support all customer loyalty programs due to the cost of custom POS integrations for each one. Customers get frustrated when their preferred program isn't recognized.
Create middleware that translates between standard POS outputs and various loyalty program APIs. Handle edge cases like offline operation gracefully.
Mid-sized retailers would pay per transaction to avoid building integrations in-house.
Start with support for major Australian programs like Everyday Rewards before expanding.
Risk is resistance from POS vendors protecting their integration revenue.