Runners and outdoor enthusiasts waste money on shoes that fail internally before showing exterior wear. Current reviews focus on subjective comfort over structural longevity.
Build a database correlating cutaway analysis (like RunRepeat's) with real-world durability reports. Use machine vision to standardize comparisons of midsole density, stitch quality, etc.
Monetize through affiliate links and sponsored placements from brands that test well. Premium features could include personalized durability predictions.
Start by manually analyzing existing dissection footage and adding wear-test data from Reddit/forums.
Risk: Footwear brands may restrict access to disassembled products once they see impact.