Most people care about privacy but find it confusing and overwhelming. They don't know which settings matter or how to protect themselves online.
Create a desktop and mobile app that simplifies privacy protection. Guide users through essential steps like securing accounts, managing app permissions, and understanding data collection.
Charge a subscription fee for premium features like personalized recommendations and ongoing monitoring. Privacy-conscious individuals would pay for peace of mind.
Start with a basic version that scans devices for common privacy risks and offers clear fixes. Gradually add features like VPN integration and data breach alerts.
The main risk is competing with free tools, so focus on usability and education to justify the price.