Small businesses need secure authentication but find enterprise MFA solutions too complex. Build an MFA app that strips away enterprise features in favor of simplicity: one-click setup, intuitive UI, and affordable pricing. Charge per user with volume discounts. MVP could support just SMS and TOTP codes. Risk: Okta could move downstream.
securityauthenticationsmb
Simpler multi-factor auth for SMBs
Build a lightweight multi-factor authentication app targeting small businesses. Focus on ease of setup and UX over enterprise features.
Why now
With Okta dominating enterprise MFA, there's room for simpler, SMB-focused alternatives.
- Who for
- Small business owners
- Business model
- Subscription per user
- Effort
- A few months
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