Casual artists want to create art on their phones but find existing tools overwhelming. A simpler app could attract this audience.
Build a mobile app with basic drawing and painting tools, streamlined for ease of use and quick creation.
Charge a one-time fee or offer in-app purchases for premium brushes and features.
Start with a minimal set of tools and expand based on user feedback.
The biggest risk is standing out in a crowded market dominated by established apps.