Individual investors often make emotional decisions or struggle to parse complex instruments. An AI assistant could analyze positions, suggest hedges, and explain concepts in plain language.
Build a chat interface that connects to brokerage APIs to give personalized, real-time advice. Focus on education and risk management over pure alpha generation.
Active retail traders would pay for premium features like backtesting and alerts. Brokerages might white-label the tech.
Start with basic portfolio analysis and common strategy explanations before regulatory approvals.
Biggest risk is regulatory hurdles around financial advice and data security concerns.