Developers hate wrestling with rigid marketing platforms when they just need specific capabilities. Create API-first services for individual marketing functions (like email sending or lead capture) that can be mixed and matched. Martech startups would pay for flexible building blocks. Start with one high-demand function like SMS automation. Risk is competing against full-suite platforms bundling these features.
API-first marketing infrastructure
Build modular marketing components (email, SMS, etc) as standalone APIs. For developers building marketing tools.
Why now
Marketing tech stacks are becoming more composable, with demand for API-native alternatives to monolithic platforms.
- Who for
- Martech developers
- Business model
- Usage-based API pricing
- Effort
- A few weeks
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