Existing virtual try-on apps frequently use Caucasian-centric models that don't accurately represent Asian users. A specialized app could better handle monolids, lighter skin tones, and popular J-beauty styles.
Build an AR platform with accurate facial mapping for Asian features and partnerships with local beauty brands. Include trend-aware virtual products.
Beauty enthusiasts would pay for premium filters and early access to new virtual products. Brands would sponsor placements of their latest collections.
MVP could focus on a few signature looks from major Japanese brands with basic AR.
Risk is high competition from well-funded Asian tech companies already in this space.