Create bite-sized courses explaining Chinese social norms. Expats and remote workers need this context missing from travel guides.
Growing business ties create demand for deeper cultural understanding.
Western professionals often misunderstand Chinese business etiquette. Build 10-minute video lessons covering topics like gift-giving and meeting hierarchies.
Sell to remote workers and companies with Chinese partners. Start with five core lessons.
Risk includes political sensitivities around content moderation.
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