Many designers find full-featured tools like Figma overkill for early brainstorming. A lightweight alternative with just core collaboration and wireframing could attract users.
Create a web-based tool with basic shapes, text, and real-time collaboration. Optimize for speed and minimal learning curve rather than advanced features.
Monetize through team subscriptions. Agencies and startups might pay for a simpler tool for rapid prototyping.
The MVP could be a collaborative whiteboard with export options. Competing with free Figma is the biggest challenge.