Users carry both devices but they work in isolation. Develop utilities like using iPhone as a macro pad or secondary display when near a Mac. Freemium model with pro features. Start with a single compelling workflow. Risk: platform limitations on background interactions.
Mac-Phone hybrid use cases
Build apps that create novel interactions between Macs and iPhones when used together.
Why now
Apple's ecosystem allows untapped device choreography.
- Who for
- Apple ecosystem users
- Business model
- Freemium features
- Effort
- A few weeks
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