Programmers spend hours staring at code editors but have few font options that merge readability with distinctive character.
Create a variable monospace family with multiple weights and stylistic alternates. Offer ligatures for common coding symbols while maintaining perfect character alignment.
Sell licenses directly to developers and through marketplaces like Creative Market. Partner with editor theme creators for cross-promotion.
Start with a single weight as a free download to build awareness, then expand to a paid complete family.
The main risk is subjective taste - what appeals to some may repel others. Focus on versatility.