Small businesses need better tools to measure the ROI of their Facebook engagements. Develop an analytics tool that provides detailed insights into engagement and conversions. Charge a monthly fee for access. Begin with basic analytics like engagement rates. Competing with Facebook’s own insights tools could be challenging.
Social media analytics tool
Develop an analytics tool tailored for small businesses using Facebook. Focus on engagement and ROI.
Why now
Small businesses increasingly rely on social media to connect with customers.
- Who for
- Small businesses
- Business model
- Monthly subscriptions
- Effort
- A few weeks
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